While JK Tyres drive to promote talent on the track has been well known over the years, their latest offering was with an aim to encourage innovations off it. The JK Tyre Formula Design Challenge was launched in 2015 to give engineering enthusiasts the opportunity to design, manufacture and test racing cars created from scratch. Students from premier engineering institutes from across the country got together to design cars that were not only efficient in terms of performance, but were also economical when it came to the construction. The event is organised by Delta Inc, which is an alumni comprising engineers from renowned colleges across India. The inaugural edition saw over 900 students participate as part of 36 teams at the Kari Motor Speedway in Coimbatore.